Insight Writing: Why Readers are Buying Series Fiction

I got this note from a reader last week regarding my Wyrd Series.  I thought it was fascinating. The reader basically outlined why they made their Buy Decisions. This is valuable Intel for us writers during these data-driven days of sales targeting.

The reason that I bought the entire set is multiple. I like the price. The first free is a great ice breaker. And even though I can’t read it until I get my Kindle fixed, the price for the books was great (for me). So I got them. Kinda like an investment.

The second reason is that I like the genre. And it appears to not be a typical story line for the genre. I think that because it had 4 books in the series, then it shows promise of great story telling.

That you are not a novice writer is also encouraging. I am always looking for my next favorite author.

So keep up the good work. I will write an honest review after I get a chance to read them.

So here’s what we can learn:

Get a Free Book Now!

1. Free still works as an introduction.  You should always have a free book to launch your series.

2.  Genre is a big selling point.  Writing specific fiction that clearly identifies as a genre is a key.  But, at the same time, you’ve got to bring something fresh.

3. Multiple books increased the Buy Decision because it indicated, to the reader, quality.  Often times without, or with quality, this is called Social Proof, and it encourages people to make a choice based on the fact others have made a similar choice.

4. I’m not a novice writer.  This reader has been burned by untrained “there’s gold in them thar’ Amazon hills” novice writers.  They can trust a writer who’s established by either Amazon Indie success, more Social Proof, or Trad Pub validation, for whatever that’s worth these days.

So what’s your next move?  Someone asked me the other day what advice I would give them for their writing career.  Here’s what told them:

Short answer:
Start building your platform Monday.
-Social media all leading to email sign up.

Write a three book series and don’t release until Book 3 is done.

Rinse and repeat.

Also Chris Fox has been of great help to me In reading and revolutionizing my approach to market and strategies for sales.  He seems to have a passion for this subject and helping writers achieve their target goals.  I highly recommend friending him on Facebook and checking out his best-selling fiction, and his sales strategy and how to books.

About Nick Cole

Nick Cole is a working actor living in Southern California. When he is not auditioning for commercials, going out for sitcoms or being shot, kicked, stabbed or beaten by the students of various film schools for their projects, he can often be found as a guard for King Phillip the Second of Spain in the Opera Don Carlo at Los Angeles Opera or some similar role. Nick Cole has been writing for most of his life and acting in Hollywood after serving in the U.S. Army. You can also find him on Twitter.

2 Responses to Insight Writing: Why Readers are Buying Series Fiction

  1. Profile Cover Art

    Solid advice. Grabbed a copy of Chris’ book, per your advice, and gave it a read today (quick at 66 pages). Great deal of very practical, data backed advice and I second your recommendation.

    Chris is one of the few “book gurus” who not only lives his advice, but actually blends data with human psychology. It’s rarely about what happens, but why something happened. Many miss that connection, peddling advice that quickly ages out to irrelevance. I see a lot of young authors doing everything they can to build their email list, but still not having the success they thought they would (despite racking up some large monthly newsletter service bills). And the trick, I feel, is to be selective in your list building. It’s not the biggest list that works, it’s the most effective.

    Artificial Intelligence algorithms are getting smarter and smarter, targeting individuals at a highly personal level. This is as true with Google as it is with Amazon – and the trend is growing. It really is better to be cultivating a tight group of super fans than it is to just accumulate as many people as possible onto a mailing list or social media page.

    And, I just saw another thread about readers being unwilling to start a new series until it’s finished – the GRRM/Rothfuss Effect is a powerful one, I’m afraid. I don’t think it’s about vetting talent as much as it’s about preventing frustration. Series focused readers want to smoothly go through the story, not be endlessly waiting.

  2. Pingback: Insight Writing: Why Readers are Buying Series Fiction | Writers Critique

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