I got this note from a reader last week regarding my Wyrd Series. I thought it was fascinating. The reader basically outlined why they made their Buy Decisions. This is valuable Intel for us writers during these data-driven days of sales targeting.
The reason that I bought the entire set is multiple. I like the price. The first free is a great ice breaker. And even though I can’t read it until I get my Kindle fixed, the price for the books was great (for me). So I got them. Kinda like an investment.
The second reason is that I like the genre. And it appears to not be a typical story line for the genre. I think that because it had 4 books in the series, then it shows promise of great story telling.
That you are not a novice writer is also encouraging. I am always looking for my next favorite author.
So keep up the good work. I will write an honest review after I get a chance to read them.
So here’s what we can learn:
1. Free still works as an introduction. You should always have a free book to launch your series.
2. Genre is a big selling point. Writing specific fiction that clearly identifies as a genre is a key. But, at the same time, you’ve got to bring something fresh.
3. Multiple books increased the Buy Decision because it indicated, to the reader, quality. Often times without, or with quality, this is called Social Proof, and it encourages people to make a choice based on the fact others have made a similar choice.
4. I’m not a novice writer. This reader has been burned by untrained “there’s gold in them thar’ Amazon hills” novice writers. They can trust a writer who’s established by either Amazon Indie success, more Social Proof, or Trad Pub validation, for whatever that’s worth these days.
So what’s your next move? Someone asked me the other day what advice I would give them for their writing career. Here’s what told them:
Start building your platform Monday.
-Social media all leading to email sign up.
Write a three book series and don’t release until Book 3 is done.
Rinse and repeat.
Also Chris Fox has been of great help to me In reading and revolutionizing my approach to market and strategies for sales. He seems to have a passion for this subject and helping writers achieve their target goals. I highly recommend friending him on Facebook and checking out his best-selling fiction, and his sales strategy and how to books.