What’s selling Books Right Now: Drip Campaigns.

I’m always trying to up my game as a writer.  And sometimes that means, no matter who you’re published by, that you’ve got to up your marketing game.

Lately, for me, Drip Campaigns have been selling books.  Especially my backlist.

What’s a Drip Campaign?  It’s a way to get new subscribers to take a look at your backlist.  Using MailChimp, this system is called Automation.  It’s very easy to set up on MailChimp and it’s currently Free for Everyone.

So How does it work;

Person signs up for your email list.


They recieve an automatic email from you welcoming them and hopefully giving them a free book. Promise not to SPAM!

3 Days later you check back with them via another automated email giving them the link to get their book again.  Maybe even telling them a little about the book.


7 Days later they get a final welcome message with the book link again.  And, for my list I give them another Novella.

Now, every two weeks they get a new email that features a book in my backlist. First I take them through the Wyrd series and then some standalones followed by a three book series and coming to my most current releases.  All of this is automatically sent by a series of easy to set up Triggers.  It’s a little work , but very easy and fun, on the front end, but now as your mail list grows, you’re covstabtky selling.  ProTip: Tuesday Morning between 8-11 is the best time to set for these Triggered emails in your Drip Campaign.

Heres a Link to my email list if you want to see how it’s done. Plus you get two Free Books!

About Nick Cole

Nick Cole is a working actor living in Southern California. When he is not auditioning for commercials, going out for sitcoms or being shot, kicked, stabbed or beaten by the students of various film schools for their projects, he can often be found as a guard for King Phillip the Second of Spain in the Opera Don Carlo at Los Angeles Opera or some similar role. Nick Cole has been writing for most of his life and acting in Hollywood after serving in the U.S. Army. You can also find him on Twitter.

One Response to What’s selling Books Right Now: Drip Campaigns.

  1. Question: when you send the follow-up email every two weeks where you feature a book, do you offer the book for free or do you provide a sales link? And what do you do when you have a new book out–do you stop your 2 week automation process to post your new book link (For example, the automation process has featured a book in your backlist two days ago, but you also want to feature your new book)

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