I’m always trying to up my game as a writer. And sometimes that means, no matter who you’re published by, that you’ve got to up your marketing game.
Lately, for me, Drip Campaigns have been selling books. Especially my backlist.
What’s a Drip Campaign? It’s a way to get new subscribers to take a look at your backlist. Using MailChimp, this system is called Automation. It’s very easy to set up on MailChimp and it’s currently Free for Everyone.
So How does it work;
Person signs up for your email list.
They recieve an automatic email from you welcoming them and hopefully giving them a free book. Promise not to SPAM!
3 Days later you check back with them via another automated email giving them the link to get their book again. Maybe even telling them a little about the book.
7 Days later they get a final welcome message with the book link again. And, for my list I give them another Novella.
Now, every two weeks they get a new email that features a book in my backlist. First I take them through the Wyrd series and then some standalones followed by a three book series and coming to my most current releases. All of this is automatically sent by a series of easy to set up Triggers. It’s a little work , but very easy and fun, on the front end, but now as your mail list grows, you’re covstabtky selling. ProTip: Tuesday Morning between 8-11 is the best time to set for these Triggered emails in your Drip Campaign.
Heres a Link to my email list if you want to see how it’s done. Plus you get two Free Books!