Platform: You Need One

a raised level surface on which people or things can stand.
“there are viewing platforms where visitors may gape at the chasm”


So my webmaster, the awesome Rob McClellan here at Thirdscribe, informed me that one of my posts from last year had over 100,000 page views.

I was stunned.

As writers we’re always trying to get people interested in our books.  And exposure helps that to happen.  Making people aware of your book is key to getting them to actually buy your book. Which then increases sales, which then convinces Amazon to promote your book more, which causes even more sales to happen.

But… what if the gatekeepers of all the platforms like Facebook, Twitter or even Amazon, decide they don’t like your book because of politics or even social issues (That’s what happened to me at Harper Collins), or the algorithm at Amazon favors a preferred writer, or even a writer who’s willing to outspend you on advertising? What if?

And what if you get blacklisted by some small minded hatemongers who’ve decided you’re a bigot because you don’t ageee with them?  Or you have better sales and they’re just jelly? (The interwebz is a wild and crazy place where anyone can jump on social media and throw lies around that might stick and cause the uninformed to vote accordingly.)

What if?

Well, if you don’t have your own platform with which to connect to your readers and sell your books, then you’re up the creek without a paddle.

So pretend that’s going to happen because if you prepare for that to happen you’re actually going to build a platform that’s all yours and you’re going to increase your sales.

Having a platform is a great way to stave off scurvy blacklisting dogs and SJW corporate assasins who try to pick the winners and patrol the culture at your expense.  Nuking your career for the greater good, as they see it, is a perfectly acceptable casualty in their eyes. After all they view you as less than human. Deplorable even.

So lets take two examples of people who have gi-normous platforms despite establishment-endorsed hate.  Vox Day and Stephen Molyneaux are both loathed by all the “right people.” (Both Molyneaux and Day are actually very nice people and one of them I count as a friend. I don’t formally know the other.  Further point: I have lots of friends from all different sides of the political spectrum. You don’t have to agree with me to be my friend.) Meryl Streep would disapprove of both these fellows so let that be your guide as to how fragile their position is in our current SJW-dominated corporate culture.  Except, Vox gets over Three Million page views a month and easily buries Eatablishment Media Sweetheat John Scalzi in website stats.  Stephen Molyneaux tackles controversial subjects with wit, charm and stage-worthy execution in slick video podcasts that easily nail half a million views.

They both, often, talk about radical subject matter that @Jack CEO of Twitter would ShadowBan (Yes. That’s a thing that happens in America.  I’ve been Shadowbanned by the Truth and Saftey Council.  As have many others.  I know… creepy huh?)  them for in a heart beat.  So, if all their followers, or base as we call it, we’re only available through those SJW dominated social media channels… Well, then they would be very vulnerable.

But they’re not.

So put all your politics and  preconceived ideas on the back burner and ask yourself what we can learn from these two people.

Neither of these people are at the mercy of a big publisher, as I once was.  So… If some petty little  corporate thug decides he/she doesn’t like Vox’s opinion about something they have no ability to silence Vox.  Vox maintains his own website and blogs heavily from it.  Same with Molyneaux. I think Molyneaux once mentioned he’d sold over a hundred thousand books through his website.  Wow!  He’s even cutting Amazon out of the picture and keeping all the money for himself.

Thus proving to the rest of us if you build your own platform you can weather the storms of corporate social justice shenanigans/intrigues/nepotism and connect directly to your audience to sell your product.

So no matter what happens in these times of faux moral outrage and someone demanding someone we don’t like must be silenced because they’re “Hitler,” these two can still directly connect with their audience and sell some books. And laugh all the way to the bank.

Here’s what you need to know to do the same thing.  It’s easy.  In fact, it’s never been easier.

  1.  Blog regularly.  Six days a week.  Say something.  Anything.  Even repost someone’s article (like this one) and add a comment to get readers interested and sharing the post even if it’s not yours. People who click on it will land on your website and they might get interested in your books.
  2.  Stop going on Facebook and giving them free content by just posting stuff.   Take the time to write a blog post from your own website and then post it to Facebook.

Do this faithfully and start connecting with your readers regularly.  In time you’ll build an audience that will be yours and not some SJW media mogul’s who might decide to blacklist you because you think DNA determines gender.  Or global warming is a big lie.  Or civil rights is just a con game some crooks are using to stay in power.  Or Gweyneth Paltrow’s latest film sucks.  Whatever. Build your own platform.  Even if you’re not interested in causing trouble you’ll have an audience you can direct market your book to any time you want.  These guys have had to do this because it turns out the “tolerate everything” Left aren’t all that tolerant about stuff they don’t agree with you about.

This is something every writer,  regardless of politics or persuasion, can learn from Molyneaux and Vox to strengthen their own career and increase book sales.


Nick Cole is a former soldier and working actor living in Southern California. When he is not auditioning for commercials, going out for sitcoms or being shot, kicked, stabbed or beaten by the students of various film schools for their projects, he can be found writing books. In 2016 Nick’s book CTRL ALT Revolt won the Dragon Award for Best Apocalyptic novel.

About Nick Cole

Nick Cole is a working actor living in Southern California. When he is not auditioning for commercials, going out for sitcoms or being shot, kicked, stabbed or beaten by the students of various film schools for their projects, he can often be found as a guard for King Phillip the Second of Spain in the Opera Don Carlo at Los Angeles Opera or some similar role. Nick Cole has been writing for most of his life and acting in Hollywood after serving in the U.S. Army. You can also find him on Twitter.

7 Responses to Platform: You Need One

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